Naslov
Scenario planning in the strategies of oil companies

Autori
Barišić, Radoslav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 8th International Conference "An Enterprise Odyssey: Saving the Sinking Ship Through Human Capital" / Galetić, Lovorka ; Načinović Braje, Ivana ; Jaković, Božidar - Zagreb : University of Zagreb, Faculty of Economics and Business / - , 2016, 15-24

ISBN
978-953-346-027-7

Skup
8th International Conference "An Enterprise Odyssey: Saving the Sinking Ship Through Human Capital"

Mjesto i datum
Zagreb, Hrvatska, 08.06.2016. - 11.06.2016

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Competitive advantage, oil industry, scenario planning, strategic planning

Sažetak
Oil business is dynamic in the sense of unpredictability of oil prices rise, changes in market relations among the leaders, geopolitical disputes and other. In order to ensure competitive advantages in the turbulent business conditions, oil companies are forced to use new strategic tools and techniques. One of them is the scenario planning which is an important planning tool, usually used in uncertain and difficult foreseeable environment. The main objective of this paper is to give a theoretical representation of scenario planning analysis and to show the possibility of its use in the case of oil industry.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA