Pregled bibliografske jedinice broj: 1250511
A discrete choice experiment on consumers' willingness to pay for omega-3-enriched eggs in Croatia
A discrete choice experiment on consumers' willingness to pay for omega-3-enriched eggs in Croatia // BOOK OF ABSTRACTS - 183rd EAAE seminar Experimental and Behavioural Economics Research in Agri-Food and the Environment / Cerjak, M. (ur.).
Zagreb: Croatian Society of Agricultural Economists, 2022. str. 134-134 (poster, međunarodna recenzija, sažetak, ostalo)
CROSBI ID: 1250511 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
A discrete choice experiment on consumers'
willingness to pay for omega-3-enriched eggs in
Croatia
Autori
Tomić Maksan, Marina ; Mesić, Željka ; Šakić Bobić, Branka ; Kovačić, Damir ; Rommel, Jens ; Edenbrandt ; Anna Kristina
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo
Izvornik
BOOK OF ABSTRACTS - 183rd EAAE seminar Experimental and Behavioural Economics Research in Agri-Food and the Environment
/ Cerjak, M. - Zagreb : Croatian Society of Agricultural Economists, 2022, 134-134
ISBN
978-953-48919-3-3
Skup
183rd EAAE seminar Experimental and Behavioural Economics Research in Agri-Food and the Environment
Mjesto i datum
Zagreb, Hrvatska, 08.09.2022. - 09.09.2022
Vrsta sudjelovanja
Poster
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
choice modelling, agri-food marketing, health belief model, consumer psychology
Sažetak
The latest trends in the food market indicate a growing demand for functional food products with added health and nutritional benefits, such as omega-3-enriched eggs. Omega-3 eggs are higher in concentration of unsaturated fatty acids, vitamin D, vitamin E and other benefitial nutritional contents. Regarding health benefits, omega-3 enriched eggs can help to reduce the risk of cardiovascular disease and maintaining normal blood cholesterol levels. Although the demand is growing, consumers are often not willing to pay more for “nutritionally enriched” eggs. Understanding the underlying reasons for low adoption is an understudied research area. To evaluate the market position of enriched eggs , the main aim of the research is to examine consumer demand for omega-3-enriched eggs. We also investigate consumers’ knowledge about and attitudes towards omega-3-enriched eggs. We use a discrete choice experiment to estimate willingness to pay (WTP) for eggs with different attributes. Empirical data will be collected in a pre-test, using an online survey among 200 Croatian consumers who are responsible for their household's food purchases. We will estimate multinominal logit models to derive basic willingness to pay values for production type and health enhancement properties of a typical egg package. To explore preference heterogeneity, we will also estimate random parameters logit models. In addition, if a sufficiently large sample is available, we will explore how health attitudes affect consumer choices in a hybrid choice model which is theoretically informed by a Health Belief Model (cf. Green et al., 2020). Our results are useful to identify consumer segments, to evaluate market potential, and to understand the links between health beliefs and food choices.
Izvorni jezik
Engleski
Znanstvena područja
Poljoprivreda (agronomija), Ekonomija
POVEZANOST RADA
Projekti:
EK-H2020-952303 - Boosting Excellence in Experimental Research for Agri-Food Economics and Management (AgriFoodBoost) (Cerjak, Marija, EK ) ( CroRIS)
Ustanove:
Agronomski fakultet, Zagreb
Profili:
Željka Mesić
(autor)
Branka Šakić Bobić
(autor)
Damir Kovačić
(autor)
Marina Tomić Maksan
(autor)