Pregled bibliografske jedinice broj: 1250288
Influence of the Emotion of Fear on Patterns of Consumer Behavior toward Dietary Supplements during the COVID-19 Pandemic
Influence of the Emotion of Fear on Patterns of Consumer Behavior toward Dietary Supplements during the COVID-19 Pandemic // Journal of risk and financial management, 15 (2022), 6; 1-24 doi:https://.org/10.3390/jrfm15060257 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1250288 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Influence of the Emotion of Fear on Patterns of
Consumer Behavior toward Dietary Supplements
during the COVID-19 Pandemic
Autori
Vuković, Dijana ; Jurič, Boris ; Krnjak, Iva
Izvornik
Journal of risk and financial management (1911-8074) 15
(2022), 6;
1-24
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
dietary supplements ; COVID-19 pandemic ; consumer behavior ; behavioral economics ; emotions
Sažetak
The focus of this paper is placed on the role of emotions in consumer behavior, specifically in the process of purchasing dietary supplements during the COVID-19 pandemic. The theoretical part is based on current knowledge from relevant Croatian and foreign scientific and professional literature on dietary supplements, the COVID-19 pandemic, consumer behavior, decision-making and the impact of emotions on it, while the empirical research portion of this paper details the attitudes of consumers who buy food supplements, the role and importance of different emotions that have a greater or a lesser impact on the purchase of food supplements, with special reference to the timing of the COVID-19 pandemic, and the factors that make consumers decide to purchase food supplements. This research was conducted in the form of a survey that included 257 respondents who were actual users of dietary supplements. It showed that the main drive for buying dietary supplements during the COVID-19 pandemic is the emotion of fear, as the consumers perceived this new disease as a threat to their health and life.
Izvorni jezik
Engleski
POVEZANOST RADA
Projekti:
UNIN--UNIN-DRUŠ-22-1-8 - Utjecaj digitalnih tehnologija na promjenu značajki korporativnih komunikacija (Vuković, Dijana, UNIN ) ( CroRIS)
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Emerging Sources Citation Index (ESCI)
- EconLit