Naslov
Convergence and a New Business Model of Lifestyle Media in the Era of Digital Challenges and Sustainability Issues

Autori
Čulo, Ivona ; Barišić, Radoslav ; Mustapić, Miljenko

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development 86th International Scientific Conference on Economic and Social Development Book of Proceedings / Lorga da Silva, Ana ; Merkas, Zvonko ; Resende, David - Lisabon, 2022, 304-314

Skup
86th International Scientific Conference on Economic and Social Development

Mjesto i datum
Lisabon, Portugal, 23.09.2022. - 24.09.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
convergence ; digitalisation ; lifestyle journalism ; new business model ; sustainability

Sažetak
Due to rapid technological advancements and media convergence, contemporary media practices are today confronted with challenges and new phenomena which redefine its social role and the way they are perceived and interpreted by contemporary users. Socially responsible journalism records a continuous decline in its reach and financial self-sustainability, and in importance as well. Therefore, it is necessary, in line with social conscience and journalist ethics, to pursue financially more sustainable and stable lifestyle journalism, as well as introduce socially responsible content connected with sustainable development. Research in this area has contributed to defining the research methodology for lifestyle journalism and its specific media public. It has offered a new business model and concept improvement for editorial structure and newsroom of lifestyle media, therefore changing the perception of media, where an important factor is communicating topics concerning sustainable development. Research for this paper was conducted using qualitative methodology, semi-structured in- depth interviews with 10 editors of printed and online lifestyle media in the Republic of Croatia. Based on the results, a new editorial organisation and topic structure in lifestyle media was proposed to pursue topics related to sustainable development within our society. Furthermore, this research has confirmed that the business model and the editorial concept of lifestyle media would be enhanced by introducing topics related to sustainable development, thereby also increasing the overall readers’ interest for the respective media. Finally, this research has produced genuine scientific results which contribute to a better perception of topics connected to sustainable development of society as key determinants for its democratic development.

Izvorni jezik
Engleski

Znanstvena područja
Tehnologija prometa i transport, Ekonomija, Informacijske i komunikacijske znanosti

POVEZANOST RADA