Pregled bibliografske jedinice broj: 1242153
From reality to virtual experience: concept and application in hotel industry
From reality to virtual experience: concept and application in hotel industry // RED 2022 11th International scientific symposium - Region, entrepreneurship, development / Leko Šimić, Mirna (ur.).
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2022. str. 431-447 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1242153 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
From reality to virtual experience: concept and
application in hotel industry
Autori
Marković, Suzana ; Gjurašić, Matina ; Zubović, Vedran
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
RED 2022 11th International scientific symposium - Region, entrepreneurship, development
/ Leko Šimić, Mirna - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2022, 431-447
Skup
11th International Scientific Symposium Region Entrepreneurship Development (RED 2022)
Mjesto i datum
Osijek, Hrvatska, 09.06.2022. - 11.06.2022
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
virtual reality ; virtual experience ; hotel industry ; bibliometric analysis
Sažetak
Virtual Reality (VR) is an emerging technology in the hotel industry and there is limited research on what factors lead guests to choose a hotel presented by VR. This conceptual paper takes an in-depth look at the principles of using Virtual Experience in the hotel industry, highlighting virtual experiences from past implementations as well as various cases being implemented in hotels today. The goal is to examine the impact of VR on the overall visitor experience in the hotel industry. This paper provides a systematic review of the VR literature in the hotel industry to identify the theoretical foundations and key themes by combining complementary approaches of bibliometric analysis and content analysis. Related publications through Scopus and WoS database are selected to provide a comprehensive overview of VR and guest experience. Findings of the paper include recognizing opportunities for experience design in hotel industry. By better understanding these concepts and integrating technological (embodiment), psychological (presence), and behavioral (interactivity) perspectives the application of virtual experiences in the hotel industry can be classified. On a conceptual level, this requires a complete rethink of the way the hotel industry uses technology, engages, and revises its services to remain competitive through the implementation of VR.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Fakultet za menadžment u turizmu i ugostiteljstvu, Opatija,
Institut za turizam, Zagreb
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- Conference Proceedings Citation Index - Science (CPCI-S)
