Naslov
The Role of Heritage in Creating Tourism Events in Rural Destination

Autori
Drpić, Danijel ; Raspor Janković, Sanja ; Vukelić, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
5th International Rural Tourism Congress Rural Tourism: Quality, Sustainability, Inclusiveness / Tubić, Dejan ; Bakan, Rikard ; Pleša Puljić, Nikolina - Virovitica : Veleučilište u Virovitici ; Hrvatska udruga za turizam i ruralni razvoj “Klub članova selo”, 2022, 715-728

ISBN
978-953-8028-17-5

Skup
5th International Rural Tourism Congress Rural Tourism: Quality, Sustainability, Inclusiveness

Mjesto i datum
Cavtat, Hrvatska, 27.04.2022. - 30.04.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Domaća recenzija

Ključne riječi
Gastronomy ; heritage ; heritage-based tourism events ; sustainability ; rural destination

Sažetak
Contemporary tourist flows and changes in travel motives and tourist demands for new and innovative products pose a demanding task for destination management in designing a tourist product that will enable long-term sustainability of the tourist offer and strengthen the visibility of rural destinations in the tourism market. The rural tourist destination is facing the challenge of ensuring economic and social development, and the risk of permanent disruption of the existing resource base and the disappearance of the traditional way of life and intangible heritage nurtured through the centuries. Preservation of intangible heritage is possible through tourist valorisation while respecting the postulates of sustainable development. The combination of tourism and heritage forms a unique backbone for achieving the recognizability of the destination on the market and preserving the intangible heritage for future generations. Sustainable development with balanced tourism development represents the only possible and desirable developmental direction of the rural area of Grobnišćina and provides the opportunity to preserve the cultural and historical features of the area while preserving the rich intangible heritage. Grobnišćina as a tourist destination has so far not significantly participated in the tourist product of the Republic of Croatia, but numerous elements of intangible heritage provide the opportunity to significantly increase the competitiveness of the destination. The main purpose of present research is to stress the role of intangible heritage in creating sustainable tourism product. In particular, this paper focuses on gastronomic heritage. For this purpose, gastronomic festival as an example of rural gastronomic heritage event was evaluated from visitors’ perspective. The results show visitors’ positive perceptions of most festivals attributes, as well as very high level of satisfaction and positive behavioural intentions toward festival.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA