Pregled bibliografske jedinice broj: 1234812
Marketing Strategy 7P
Marketing Strategy 7P // 1st International Conference "Vallis Aurea" Focus on Regional Development, Proceedings,
Požega-Vienna, Croatia-Austria, 2008. str. 225-229 (predavanje, međunarodna recenzija, sažetak, znanstveni)
CROSBI ID: 1234812 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Marketing Strategy 7P
Autori
Gardijan, Petar ; Zilic, Ivana
Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni
Izvornik
1st International Conference "Vallis Aurea" Focus on Regional Development, Proceedings,
/ - , 2008, 225-229
ISBN
978-953-98762-7-0
Skup
"Vallis Aurea" Focus on Regional Development, Proceedings
Mjesto i datum
Požega-Vienna, Croatia-Austria, 2008
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Integral marketing, product mix, promotional mix, mix - relationship, process and progress
Sažetak
The concept of marketing strategy, marketing mix, which is represented in this work, suits the beginning of 21st century and is based on the 7P viewpoint: product, service, attractions and happenings, price, sales and distribution, promotion, relations within the company as well as external ones, Marketing process and innovations. Carrying out the seven P marketing strategy today ensures the most convenient market performance.
Izvorni jezik
Hrvatski
Znanstvena područja
Ekonomija
