Naslov
Towards a perception based model of national identity research

Autori
Burger, Mila Marina

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Proceedings of the 5th Annual Conference of the International Place Branding Association / - , 2021, 93-94

Skup
5th Annual Conference of the International Place Branding Association

Mjesto i datum
Barcelona, Španjolska, 8.-10.12.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Podatak o recenziji nije dostupan

Ključne riječi
perception, national identity, nation brand, nationalism studies, media studies

Sažetak
In the attempt to deepen the understanding of nation branding from a political science perspective while building on the idea of managing the “competitive identity” of a nation (Anholt, 2014), I have centered my doctoral research around the notion of national identity as the origin and initial sum of narratives of every nation brand. There are three theoretical approaches to national identity I have considered so far. Firstly, the perspective of modern nationalism studies (Anderson, 2006 ; Smith, 1991) ; secondly, the perspective of an evolved term of national identity, namely, the postnational identity (Habermas, 2001 ; Calhoun, 1992) and thirdly, the cosmopolitanistic approach that regards national identity as a fixed category that limits mental space and seeks to enlarge it (Robins, 2014) by overcoming the division between “us” and “them”. Out of these three perspectives, the first one is the most susceptible for building a universal model of particular national identities research. Namely, if we follow this perspective where the nation is “imagined” (Anderson, 2006), we can deduce the thesis that national identity is itself imagined. This means that there is no attainable truth but, what we can do is explore the perception of truth, that is, the perception of national identities. If we continue this line of thought, we may come to three types of national identity perceptions. Namely, the internal one which can be understood as the self-perception of the national folk, followed by the external one which can be understood as the perception of the international public or the nation brand. The third perception type that I identified in this regard is the perception of national identity shaped by the media (national and international). By constructing a model out of these three perceptions of national identity we may come to a different but more accurate disposition of a particular nation brand that can be, for individual countries, further illustrated through the use of data. In practice, the internal perception could be operationalised through data from the International Social Survey Programme - “National Identity” chapter ; data from the Anholt Ipsos Nation Brands Index (NBI) could be used for illustrating the external one while media shaped perception could be represented through a dedicated media framing research (Entman, 1991).

Izvorni jezik
Engleski

Znanstvena područja
Politologija, Interdisciplinarne društvene znanosti

POVEZANOST RADA