Naslov
Challenges of the "New Hybrid Ecosystem" Celebrities, Fake News and COVID-19

Autori
Zeman, Zdenko ; Geiger Zeman, Marija ; Topić, Martina

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Media and Communication 4

Urednik/ci
Alić, Sead ; Milković, Marin ; Grabar, Ivana

Izdavač
Sveučilište Sjever ; Centar za filozofiju medija i mediološka istraživanja

Grad
Zagreb

Godina
2022

Raspon stranica
117-143

ISBN
978-953-7986-49-0

Ključne riječi
new hybrid ecosystem, fake news, celebrities, COVID-19, discourse analysis, index.hr, 24 sata

Sažetak
The complex intertwining of mainstream and social media has resulted in the creation of a “new hybrid ecosystem” in which consumers are primarily engaged with ideas and news posted on social media, that are then transmitted as news in mainstream media (Wheeler 2018). In this new “hyper-connected environment” (Pepper 2018), “fake news” occupies a specific position. The concept of “fake news” is very complex, contradictory and ambivalent because it appears as an umbrella term covering various phenomena and different practices of which some are already known, while others are fairly new (Molina et al. 2021). The new communication environment and the role of fake news as part of it, may also be analysed through the celebrity phenomenon. This paper uses the method of discourse analysis to examine texts on various statements by celebrities about COVID-19, published on two web portals in Croatia (index.hr, 24sata.hr). It becomes clear that celebrities function as very potent sharers of fake news, since consumers of online content give great weight to their actions and statements. On the other hand, mainstream media often act as a corrective to social media, in their efforts to convincingly deny fake news and the celebrities that share them on social media.

Izvorni jezik
Engleski

Znanstvena područja
Sociologija

POVEZANOST RADA