Pretražite po imenu i prezimenu autora, mentora, urednika, prevoditelja

Napredna pretraga

Pregled bibliografske jedinice broj: 1222022

CHALLENGES OF CATEGORY MANAGEMENT IN ONLINE SALES MANAGEMENT


Vuković, Dijana; Globočnik Žunac, Ana; Hunjet, Anica
CHALLENGES OF CATEGORY MANAGEMENT IN ONLINE SALES MANAGEMENT // Proceedings of the 22nd International Scientific Conference BUSINESS LOGISTICS IN MODERN MANAGEMENT / Dujak, Davor (ur.).
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2022. str. 142-155 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


CROSBI ID: 1222022 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
CHALLENGES OF CATEGORY MANAGEMENT IN ONLINE SALES MANAGEMENT

Autori
Vuković, Dijana ; Globočnik Žunac, Ana ; Hunjet, Anica

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 22nd International Scientific Conference BUSINESS LOGISTICS IN MODERN MANAGEMENT / Dujak, Davor - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2022, 142-155

Skup
22nd international Scientific Conference: Business Logistics in Modern Management 2022

Mjesto i datum
Osijek, Hrvatska, 06.10.2022. - 07.10.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Online store ; category management ; logistics ; distribution ; sales

Sažetak
Today's modern conditions of megatransition from industrial to information economy, from economies of scale to knowledge economy, from rigid hierarchical structural organizations to organizations of fluid alliances and alliances, from human management to human relations management, from information to expert systems, from one retail location management of multiple channel formats, is characterized by increasing complexity, dynamism and increasingly difficult predictability of business results in which changes take on turbulent meaning. Online sales applies a multi-channel strategy and continuously introduces new formats in order to achieve market and financial sales results. The application of the category management concept affects the importance and significance of operational logistics activities Online sales, improves optimization processes and confirms the importance of logistics performance on the profitability of Online store. The aim of the research is to show how category management plays a central role in the success and efficiency of the company. In accordance with the main objective of the research, a survey will be conducted among online buyers to define variables such as total quality management practices, customer trust, purchase risk management, and their impact on the financial result of sales.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
UNIN--UNIN-DRUŠ-21-1-8 - Koncept održivosti turističkih destinacija u Hrvatskoj (Vuković, Dijana, UNIN ) ( CroRIS)

Ustanove:
Sveučilište Sjever, Koprivnica

Profili:

Avatar Url Dijana Vuković (autor)

Avatar Url Anica Hunjet (autor)

Avatar Url Ana Globočnik Žunac (autor)


Citiraj ovu publikaciju:

Vuković, Dijana; Globočnik Žunac, Ana; Hunjet, Anica
CHALLENGES OF CATEGORY MANAGEMENT IN ONLINE SALES MANAGEMENT // Proceedings of the 22nd International Scientific Conference BUSINESS LOGISTICS IN MODERN MANAGEMENT / Dujak, Davor (ur.).
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2022. str. 142-155 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Vuković, D., Globočnik Žunac, A. & Hunjet, A. (2022) CHALLENGES OF CATEGORY MANAGEMENT IN ONLINE SALES MANAGEMENT. U: Dujak, D. (ur.)Proceedings of the 22nd International Scientific Conference BUSINESS LOGISTICS IN MODERN MANAGEMENT.
@article{article, author = {Vukovi\'{c}, Dijana and Globo\v{c}nik \v{Z}unac, Ana and Hunjet, Anica}, editor = {Dujak, D.}, year = {2022}, pages = {142-155}, keywords = {Online store, category management, logistics, distribution, sales}, title = {CHALLENGES OF CATEGORY MANAGEMENT IN ONLINE SALES MANAGEMENT}, keyword = {Online store, category management, logistics, distribution, sales}, publisher = {Ekonomski fakultet Sveu\v{c}ili\v{s}ta Josipa Jurja Strossmayera u Osijeku}, publisherplace = {Osijek, Hrvatska} }
@article{article, author = {Vukovi\'{c}, Dijana and Globo\v{c}nik \v{Z}unac, Ana and Hunjet, Anica}, editor = {Dujak, D.}, year = {2022}, pages = {142-155}, keywords = {Online store, category management, logistics, distribution, sales}, title = {CHALLENGES OF CATEGORY MANAGEMENT IN ONLINE SALES MANAGEMENT}, keyword = {Online store, category management, logistics, distribution, sales}, publisher = {Ekonomski fakultet Sveu\v{c}ili\v{s}ta Josipa Jurja Strossmayera u Osijeku}, publisherplace = {Osijek, Hrvatska} }




Contrast
Increase Font
Decrease Font
Dyslexic Font