Pregled bibliografske jedinice broj: 1222022
CHALLENGES OF CATEGORY MANAGEMENT IN ONLINE SALES MANAGEMENT
CHALLENGES OF CATEGORY MANAGEMENT IN ONLINE SALES MANAGEMENT // Proceedings of the 22nd International Scientific Conference BUSINESS LOGISTICS IN MODERN MANAGEMENT / Dujak, Davor (ur.).
Osijek: Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2022. str. 142-155 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1222022 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
CHALLENGES OF CATEGORY MANAGEMENT IN ONLINE SALES
MANAGEMENT
Autori
Vuković, Dijana ; Globočnik Žunac, Ana ; Hunjet, Anica
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the 22nd International Scientific Conference BUSINESS LOGISTICS IN MODERN MANAGEMENT
/ Dujak, Davor - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2022, 142-155
Skup
22nd international Scientific Conference: Business Logistics in Modern Management 2022
Mjesto i datum
Osijek, Hrvatska, 06.10.2022. - 07.10.2022
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Online store ; category management ; logistics ; distribution ; sales
Sažetak
Today's modern conditions of megatransition from industrial to information economy, from economies of scale to knowledge economy, from rigid hierarchical structural organizations to organizations of fluid alliances and alliances, from human management to human relations management, from information to expert systems, from one retail location management of multiple channel formats, is characterized by increasing complexity, dynamism and increasingly difficult predictability of business results in which changes take on turbulent meaning. Online sales applies a multi-channel strategy and continuously introduces new formats in order to achieve market and financial sales results. The application of the category management concept affects the importance and significance of operational logistics activities Online sales, improves optimization processes and confirms the importance of logistics performance on the profitability of Online store. The aim of the research is to show how category management plays a central role in the success and efficiency of the company. In accordance with the main objective of the research, a survey will be conducted among online buyers to define variables such as total quality management practices, customer trust, purchase risk management, and their impact on the financial result of sales.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
UNIN--UNIN-DRUŠ-21-1-8 - Koncept održivosti turističkih destinacija u Hrvatskoj (Vuković, Dijana, UNIN ) ( CroRIS)
Ustanove:
Sveučilište Sjever, Koprivnica