Pregled bibliografske jedinice broj: 1218930
INTELLECTUAL PROPERTY RIGHTS AS A SOURCE OF COMPETITIVE ADVANTAGE KRAS
INTELLECTUAL PROPERTY RIGHTS AS A SOURCE OF COMPETITIVE ADVANTAGE KRAS // Economic and Social Development (Book of Proceedings), 87th International Scientific Conference on Economic and Social Development – "Economics, Management, Finance and Banking / Zahariev, Andrey ; Prodanov, Stoyan ; Ribeiro, Humberto (ur.).
Varaždin: Development and Entrepreneurship Agency, Croatia / University North, Croatia / Faculty of Finance, Svishtov, Bulgaria / Faculty of Management University of Warsaw, Poland /University of Rabat, Morocco / ENCGT Tanger , Morocco, 2022. str. 310-319 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1218930 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
INTELLECTUAL PROPERTY RIGHTS AS A SOURCE OF
COMPETITIVE ADVANTAGE KRAS
Autori
Čelig, Ana Marija ; Dukarić, Robert ; Hunjet, Anica ; Turšić, Vito
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Economic and Social Development (Book of Proceedings), 87th International Scientific Conference on Economic and Social Development – "Economics, Management, Finance and Banking
/ Zahariev, Andrey ; Prodanov, Stoyan ; Ribeiro, Humberto - Varaždin : Development and Entrepreneurship Agency, Croatia / University North, Croatia / Faculty of Finance, Svishtov, Bulgaria / Faculty of Management University of Warsaw, Poland /University of Rabat, Morocco / ENCGT Tanger , Morocco, 2022, 310-319
Skup
87th International Scientific Conference on Economic and Social Development: "Economics, Management, Finance and Banking"
Mjesto i datum
Svištov, Bugarska, 28.09.2022. - 30.09.2022
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
intellectual property ; brand ; Kraš
Sažetak
Intellectual property rights are comprised of a system of legal instruments that regulate the manner of acquisition of intellectual property as well as protection from unauthorized usage. Countries pass laws on intellectual property for two main reasons: the first reason is to legally express the moral and economic rights of creators to their creations and to regulate public access to said creations. The second reason is the government’s policy of inciting creativity, disseminating intellectual property, and encouraging fair trade in order to ensure economic and social development. A brand can be described as a product with additional dimension and characteristics that help differentiate it from similar products aimed at satisfying the same needs. These differences can be rational and material or symbolic, emotional, and immaterial. The competition on the brand market is fierce – one could also describe it as a ‘brand war.’ These are some of the crucial facts brand and trademark owners encounter every day. For these reasons, research of intellectual property has been conducted, and the company ‘Kraš’ has been used as an example. Given the wide variety of confectionery products, the decision to register a certain product depends on the marketing strategy, trademark management, and the market potential of the product.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
UNIN--UNIN-DRUŠ-22-1-8 - Utjecaj digitalnih tehnologija na promjenu značajki korporativnih komunikacija (Vuković, Dijana, UNIN ) ( CroRIS)
Ustanove:
Sveučilište Sjever, Koprivnica
Profili:
Anica Hunjet
(autor)
Citiraj ovu publikaciju:
Časopis indeksira:
- HeinOnline