Naslov
Industry 4.0 as a Tool in Crisis Recovery: the Case of the Tourism Sector

Autori
Bilas, Vlatka ; Franc, Sanja ; Trifunić, Lana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 39th International Business Information Management Association Conference - Business Excellence and Innovation Managemet: A 2025 Vision to Sustain Economic Development in the Era of Pandemic / Soliman, Khalid - Granada : International Business Information Management Association (IBIMA), 2022, 3435-3439

ISBN
978-0-9998551-8-8

Skup
39th International Business Information Management Association Conference (IBIMA 2022)

Mjesto i datum
Granada, Španjolska, 30.05.2022. - 31.05.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Industry 4.0, tourism sector, IPR

Sažetak
Tourism has been one of the fastest growing economic sectors in the world in recent years and has also established itself as a key driver of global sustainable socio-economic development. The main aim of this paper is to analyze the potential recovery and development factors in tourism, especially the applicability of new digital technologies. Tourism sector has been heavily influenced by the COVID-19 pandemic and consumer needs and demands have changed. New technologies can provide valuable insight into trends, behaviors, and opportunities and thus be a useful tool in designing new recovery strategies. Furthermore, Industry 4.0 has the potential to increase the competitiveness of tourism sector and ensure that new trends and opportunities are used in most efficient way. However, significant challenges remain in the implementation and management of Industry 4.0 technologies. Namely, advanced technological and specialized skills, as well as strong legal and institutional framework, which are lacking in many economies, especially developing countries. Intellectual property rights system needs to be in place, as data are easy to misuse or copy. It is concluded that the system of intellectual property rights stands out as one of the key factors in the growth of the tourism sector. Finally, recent trends call for sustainable tourism in which green, digital skills and new nature-based content will be the basis for transformation.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA