Naslov
Tourism Innovation in the Adriatic-Ionian Region: Questioning the Understanding of Innovation

Autori
Jelinčić, Daniela Angelina

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
7th UNESCO UNITWIN Conference “World Heritage & Tourism Innovation: Responding to the challenges in a changing world”. Book of abstracts. / Brezoves, Saša i Jere Jakulin, Tadeja - Portorož : University of Primorska Faculty of Tourism Studies - Turistica, 2022, 23-23

Skup
7th UNESCO UNITWIN Conference 2022

Mjesto i datum
Portorož, Slovenija, 15.05.2022. - 20.05.2022

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
innovation ; tourism ; sustainability ; Adriatic-Ionian region

Sažetak
Today, tourism as the most important global service industry faces many challenges, which call for innovations. The COVID-19 pandemic has brought tectonic disturbances to the global tourism industry making the need for innovation even greater. This is why innovation is largely fostered through a number of EU funding programs. In tourism, innovations most often include production innovations (new products and services), process innovations (new ways of delivering tourist services), logistical innovations (new ways of providing products/services to tourists), and market innovations (new marketing methods or market behavior). In order to detect the number and types of tourism innovations funded by the EU in the Adriatic-Ionian region (AIR), a research has been done throughout 2020-2022. The main aims of the research question were to detect the projects fostering innovations in sustainable tourism and analyze their innovation capacity. In total, 88 projects were detected fostering innovations in the management of tourist destinations, in business models and sustainable tourism products, in market positioning and promotion of sustainable tourism, or fostering multiple types of innovations. A number of research challenges were encountered, e.g. listed innovations are to be questioned since they are not always in line with the definition of innovation. Rather, the word “innovation” is used to obtain funding but has little to do with the true nature of innovations. An uneven geographical distribution of innovative projects is also noted within the AIR, with non-EU countries substantially lagging behind. Examples of global, European and regional good practices are presented, with a special focus on heritage-related innovations. They reflect possible post-pandemic recovery factors, which are evident in market, product and consumption change. Finally, guidelines for growth and improvements in the development of innovation in the AIR are put forward.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti, Etnologija i antropologija, Interdisciplinarne humanističke znanosti, Projektni menadžment

POVEZANOST RADA