Naslov
Post-tourist communication paradigm

Autori
Veljković, Božidar ; Mustić, Daria

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
Communication in the Light of Innovation and Digitalization

Urednik/ci
Veljković, Božidar

Izdavač
Alma Mater Europaea ; Alma Mater Press

Grad
Maribor

Godina
2022

Raspon stranica
75-86

ISBN
978-961-6966-95-5

Ključne riječi
digitalization ; de/alienation communication ; deliberative communication ; tourism ; tourist destionation

Sažetak
The modern world, globally, is defined by the processes of environmental change, digitalization, and pandemic of the covid-19 virus, which thus change the communication paradigm and thus the ways of communicating in tourist destinations. In addition, these processes, each in its own way goes into the very essence of the phenomenon of tourism. Therefore, the problem of "imposing" technical and alienation ways of communication arises, which influence the very essence of tourism, which is expressed in the phrase: tourism is people. The article presents results, reviews of literature and certain practices related to the research problem or the divergence of theoretical scientific views and emerging practices of tourism communication processes in destinations. The aim of the article is to analyze theoretical sources and certain experiences or practices to show that the traditional understanding of the content or essence of tourism, due to the process of digitization of channels and methods of communication, has matured for critical assessment and appropriate renewal. So, it is a matter of establishing the facts of strengthening the alienation role of digitalization in the communication process in a tourist destination. Just like the "medicine" or solution, we offer the application of the principles of assertive and especially deliberative communication in all contexts of symbolic interaction between stakeholders in a tourist destination. With this article, we want to encourage the thinking of a wider circle of researchers in the field of communication and tourism science about the alienation impact of digitalization and the related, new understanding of the phenomenon of tourism.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

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