Naslov
Differences in the Implications of Organizational Creativity Regarding the Size of Enterprises in the Tourism Sector: The Case of Bosnia and Herzegovina

Autori
Madžar, Danijela ; Milohnić, Ines ; Madžar, Ivan

Izvornik
Academica turistica (1855-3303) Vol 14 (2021), No 2; 217-226

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
management, organizational creativity, enterprise size, tourism

Sažetak
The purpose of the paper is to indicate the importance and differences in the implication of the organizational creativity regarding the enterprise size in tourism sector. In the process of creativity management, it is essential to develop the capacity for continuous changes and frequent adjustments while preserving the identity and value of the organization. The paper is based on a basic hypothesis that there are significant differences in managing organizational creativity associated with enterprise size in tourism. Research results have shown that larger companies are more likely to succeed in managing creativity, which is explained by the facilitated access to human, material and financial resources. In general the behaviour of enterprises in Bosnia and Herzegovina, and especially in the tourism sector, is a relatively unexplored phenomenon. The results of the research are significant as there is no relevant research on the management of creativity in the service sector as a whole and the tourism sector of Federation Bosnia and Herzegovina.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA