Pregled bibliografske jedinice broj: 1182682
Analysis of the Influence of Situational Factors on Impulse Purchases
Analysis of the Influence of Situational Factors on Impulse Purchases // Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference / Klopotan, Igor, Meško, Maja, Milković, Marin, Miloloža, Ivan, Pejić Bach, Mirjana Peković, Sanja Perović, Djurdjica, Stepanić, Josip Šimičević, Vanja (ur.).
Zagreb: Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', Zagreb, Croatia, 2021. str. 470-477 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Analysis of the Influence of Situational Factors on
Impulse Purchases
Autori
Ilić, Marta ; Vuković, Dijana ; Hunjet, Anica
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference
/ Klopotan, Igor, Meško, Maja, Milković, Marin, Miloloža, Ivan, Pejić Bach, Mirjana Peković, Sanja Perović, Djurdjica, Stepanić, Josip Šimičević, Vanja - Zagreb : Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', Zagreb, Croatia, 2021, 470-477
Skup
ENTerprise REsearch InNOVAtion Conference (ENTRENOVA)
Mjesto i datum
Zagreb, Hrvatska; online, 09.09.2021. - 10.09.2021
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
impulsive shopping ; situational factors ; consumer behavior ; store
Sažetak
Impulsive shopping implies a temporary satisfaction that the consumer feels when buying a product without thinking about the consequences and whether he really needs that product. There is an instantaneous impulse, stimulus, pleasure, happiness, instinct, excitement, emotionality, hedonism, and all these are causally consequential segments of impulsive buying. Situational factors are divided into several segments, namely the physical environment, the social environment, time as a situational factor, and a psychological state. The aim of the research part of the paper is to determine how important the layout within the store is to consumers when buying and whether the layout of the store itself really affects impulsive shopping, and how much the physical environment affects impulsive shopping. The research was conducted through a survey questionnaire. The research proved a significant influence of consumer characteristics, their involvement and experience, and situational factors of retail space on the impulsiveness of the purchase.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Projekti:
UNIN--UNIN-DRUŠ-21-1-8 - Koncept održivosti turističkih destinacija u Hrvatskoj (Vuković, Dijana, UNIN ) ( CroRIS)
Ustanove:
Sveučilište Sjever, Koprivnica