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Pregled bibliografske jedinice broj: 1182682

Analysis of the Influence of Situational Factors on Impulse Purchases


Ilić, Marta; Vuković, Dijana; Hunjet, Anica
Analysis of the Influence of Situational Factors on Impulse Purchases // Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference / Klopotan, Igor, Meško, Maja, Milković, Marin, Miloloža, Ivan, Pejić Bach, Mirjana Peković, Sanja Perović, Djurdjica, Stepanić, Josip Šimičević, Vanja (ur.).
Zagreb: Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', Zagreb, Croatia, 2021. str. 470-477 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)


CROSBI ID: 1182682 Za ispravke kontaktirajte CROSBI podršku putem web obrasca

Naslov
Analysis of the Influence of Situational Factors on Impulse Purchases

Autori
Ilić, Marta ; Vuković, Dijana ; Hunjet, Anica

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference / Klopotan, Igor, Meško, Maja, Milković, Marin, Miloloža, Ivan, Pejić Bach, Mirjana Peković, Sanja Perović, Djurdjica, Stepanić, Josip Šimičević, Vanja - Zagreb : Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', Zagreb, Croatia, 2021, 470-477

Skup
ENTerprise REsearch InNOVAtion Conference (ENTRENOVA)

Mjesto i datum
Zagreb, Hrvatska; online, 09.09.2021. - 10.09.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
impulsive shopping ; situational factors ; consumer behavior ; store

Sažetak
Impulsive shopping implies a temporary satisfaction that the consumer feels when buying a product without thinking about the consequences and whether he really needs that product. There is an instantaneous impulse, stimulus, pleasure, happiness, instinct, excitement, emotionality, hedonism, and all these are causally consequential segments of impulsive buying. Situational factors are divided into several segments, namely the physical environment, the social environment, time as a situational factor, and a psychological state. The aim of the research part of the paper is to determine how important the layout within the store is to consumers when buying and whether the layout of the store itself really affects impulsive shopping, and how much the physical environment affects impulsive shopping. The research was conducted through a survey questionnaire. The research proved a significant influence of consumer characteristics, their involvement and experience, and situational factors of retail space on the impulsiveness of the purchase.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija



POVEZANOST RADA


Projekti:
UNIN--UNIN-DRUŠ-21-1-8 - Koncept održivosti turističkih destinacija u Hrvatskoj (Vuković, Dijana, UNIN ) ( CroRIS)

Ustanove:
Sveučilište Sjever, Koprivnica

Profili:

Avatar Url Dijana Vuković (autor)

Avatar Url Anica Hunjet (autor)


Citiraj ovu publikaciju:

Ilić, Marta; Vuković, Dijana; Hunjet, Anica
Analysis of the Influence of Situational Factors on Impulse Purchases // Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference / Klopotan, Igor, Meško, Maja, Milković, Marin, Miloloža, Ivan, Pejić Bach, Mirjana Peković, Sanja Perović, Djurdjica, Stepanić, Josip Šimičević, Vanja (ur.).
Zagreb: Udruga za promicanje inovacija i istraživanja u ekonomiji ''IRENET'', Zagreb, Croatia, 2021. str. 470-477 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
Ilić, M., Vuković, D. & Hunjet, A. (2021) Analysis of the Influence of Situational Factors on Impulse Purchases. U: Klopotan, Igor, Meško, Maja, Milković, Marin, Miloloža, Ivan, Pejić Bach, Mirjana Peković, Sanja Perović, Djurdjica, Stepanić, Josip Šimičević, Vanja (ur.)Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference.
@article{article, author = {Ili\'{c}, Marta and Vukovi\'{c}, Dijana and Hunjet, Anica}, year = {2021}, pages = {470-477}, keywords = {impulsive shopping, situational factors, consumer behavior, store}, title = {Analysis of the Influence of Situational Factors on Impulse Purchases}, keyword = {impulsive shopping, situational factors, consumer behavior, store}, publisher = {Udruga za promicanje inovacija i istra\v{z}ivanja u ekonomiji ''IRENET'', Zagreb, Croatia}, publisherplace = {Zagreb, Hrvatska; online} }
@article{article, author = {Ili\'{c}, Marta and Vukovi\'{c}, Dijana and Hunjet, Anica}, year = {2021}, pages = {470-477}, keywords = {impulsive shopping, situational factors, consumer behavior, store}, title = {Analysis of the Influence of Situational Factors on Impulse Purchases}, keyword = {impulsive shopping, situational factors, consumer behavior, store}, publisher = {Udruga za promicanje inovacija i istra\v{z}ivanja u ekonomiji ''IRENET'', Zagreb, Croatia}, publisherplace = {Zagreb, Hrvatska; online} }




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