Naslov
The Impact of Philanthropy and Philanthrocapitalism on the Psyche

Autori
Kelam, Ivica

Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni

Knjiga
INTEGRATIVNA BIOETIKA I APORIJE PSIHE

Urednik/ci
Janeš, Luka

Izdavač
Pergamena ; Fakultet filozofije i religijskih znanosti Sveučilišta u Zagrebu ; Znanstveni centar izvrsnosti za integrativnu bioetiku

Grad
Zagreb

Godina
2021

Raspon stranica
477-486

ISBN
978-953-6576-85-2

Ključne riječi
Bill Gates, Product RED, Philanthropy, Philanthrocapitalism, Psyche

Sažetak
If philanthropy is defined as a willingness to help one’s neighbor, then it necessarily leads to the conclusion that philanthropy and philanthropic activity have a positive effect on the human psyche. Philanthrocapitalism, the “philanthropy of 21st Century”, in the words of Facebook’s founder Mark Zuckerberg, when he founded his philanthropic foundation, aims to “cure all diseases in our children’s lifetime.” On the other hand, Bill and Melinda Gates Foundation points out their motto that “every life is equally valuable.” When we add to this product (RED) campaign, where the goal is buying branded products to “help” in the fight against AIDS, it is evident from these examples that the intention of philanthrocapitalists is to correct inequalities, cure illnesses through the “ethical” buying of branded T-shirts or vodka bottles. In this paper, we show how philanthrocapitalism through very skillful manipulation fulfills its dual purpose. It serves primarily to preserve the current economic system based on inequalities and at the same time it benefits the human psyche, as can be seen in the product (RED) campaigns where the ethical act of helping a person in need is directly associated with the consumerist impulse of meaningless shopping

Izvorni jezik
Engleski

Znanstvena područja
Filozofija, Integrativna bioetika (prirodne, tehničke, biomedicina i zdravstvo, biotehničke, društvene, humanističke znanosti)

POVEZANOST RADA