Naslov
ACCEPTABILITY OF NLP METHODS IN BUSINESS COMMUNICATION FROM THE ASPECT OF THE EMPLOYEES

Autori
Globočnik Žunac, Ana ; Ercegovac, Petra ; Vidovic Valerija

Izvornik
Advances in business related scientific research journal (1855-931X) 11 (2020), 2; 1-18

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
NLP ; communication tools ; business communication ; quality business communication system.

Sažetak
Neurolinguistic programming (NLP) is a communication methodology used in a business environment with the goal to improve the potential of employees. The paper presents scientific study which included employees in the Republic of Croatia and their attitudes towards the acceptability of the methods of neurolinguistic programming in business. An online questionnaire was constructed for the purpose of the research. The research had the goal to find answers whether respondents in Croatia find NLP method acceptable for use in business environment and what the differences in their opinion according to their personality, familiarity with the NLP topic, level of education and depending on how long they have been employed. Employees show willingness to adopt new work techniques to improve their work efficiency. Even though the trend analysis of the results indicates there are some possible differences between the respondents based on stated factors, the research involved smaller and uneven group of respondents.

Izvorni jezik
Engleski

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