Naslov
Guidelines for quality management in tourism: the case of Zagreb County

Autori
Bilas, Vlatka ; Franc, Sanja ; Trifunić, Lana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
CONFERENCE ON SOCIAL SCIENCES & HUMANITIES. THE PROCEEDINGS BOOK / Hamurcu, Hulia ; Yucebas, Ferit - Bingol : ISPEC INSTITUTE, 2021, 422-435

ISBN
978-625-7720-71-7

Skup
8th International Conference on Social Sciences & Humanities

Mjesto i datum
Bingöl, Turska, 24.12.2021. - 25.12.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
quality management, Croatia, competitiveness

Sažetak
In tourism, quality essentially emphasizes care, innovation and excellence, and implies the ability to meet the needs of consumers (tourists) at the highest level. The quality of tourism services can be considered the result of a process that meets all the needs, requirements or legitimate expectations of consumers (tourists) in terms of products and services, at an affordable price and under mutually agreed contractual conditions. Integrated quality management aims to encourage the development and implementation of a sustainable and responsible approach to quality-oriented tourism. The main aim of this paper was to research the opinions and activities of tourism stakeholders on the example of Zagreb County and provide relevant insight for quality management in tourism with the aim of encouraging tourism competitiveness in the Zagreb County and Croatia as a whole. The results have revealed that torism is seen as the priority sector in Zagreb County and that natural environment has the greatest potential to attract tourists. Planned financing sources mostly come from the European Union funds.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA