Naslov
The effects and perspectives of creative industry on tourism consumption

Autori
Jelušić, Adriana ; Mikulić, Karmen ; Vinger, Annamaria

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and Social Development Book of Proceedings / Babak, T. ; Damnjanović, A ; Bogavac, M. - Beograd : VADEA ; Sveučilište Sjever, 2021, 113-124

Skup
75th International Scientific Conference on Economic and Social Development

Mjesto i datum
Beograd, Srbija, 02.12.2021. - 03.12.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
creative industry ; creative tourism ; tourism consumption ; economic development competitiveness

Sažetak
In modern tourism, much emphasis is placed on providing an authentic experience for the modern tourist. In response to this need, there is creative tourism, whose main purpose is to provide a new experience, participation and learning through creative activities to acquire new knowledge and skills specific to a certain area. Creative tourism is an extremely important form of tourism for the future, which, among other things, takes cultural tourism to a new level. The synergy between creative industry and tourism develops a platform and direct link with various industrial sectors, creating overlapping areas of economic activity that stimulate competitiveness, growth, and innovation. This additionally raises the question, "What is the actual tourism consumption in creative tourism?", which is also the subject of research in this paper. The purpose and aim of this research are to analyze and evaluate tourism consumption in creative tourism based on relevant available data and indicators for selected EU countries on a theoretical basis and on a practical example. In addition to the presented literature in the field of research, a cross- sectional and statistical analysis was conducted, employing the available data in the fields of tourism consumption and creative tourism. Creative tourism has considerable potential for development to achieve the goals of sustainable tourism development. The development of such innovative tourism products will lead to the introduction of tourism products with higher added value, which will have a positive impact on increasing tourism consumption, taking into account other sustainable development criteria (social and environmental). In order to have a more efficient and effective policy towards creative tourism, it is necessary to improve the methodology of monitoring, reporting and control of data in this area. The paper underlines the importance of creative tourism and creative industries for overall economic development and emphasizes the need for further theoretical and applied research in this area.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA