Pregled bibliografske jedinice broj: 1170088
Implications of Mediated Market Access—Exploring the Nature of Vertical Relationships within the Croatian Wine Industry
Implications of Mediated Market Access—Exploring the Nature of Vertical Relationships within the Croatian Wine Industry // Sustainability, 14 (2022), 2; 645, 16 doi:10.3390/su14020645 (međunarodna recenzija, članak, znanstveni)
CROSBI ID: 1170088 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Implications of Mediated Market Access—Exploring
the Nature of Vertical Relationships within the
Croatian Wine Industry
Autori
Katunar, Jana ; Kaštelan Mrak, Marija ; Zaninović, Vinko
Izvornik
Sustainability (2071-1050) 14
(2022), 2;
645, 16
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
wine industry ; distribution channels ; agency theory ; incomplete contract theory ; sustainable agriculture
Sažetak
The aim of this research was to provide a better understanding of factors influencing the performance of (small) agricultural producers. Considering the importance of agricultural producers, not just for maintaining a steady supply of products but also for the preservation of the population (and cultural tradition) of rural areas, the development of sustainable agricultural business is a matter of public interest. This paper considers wine producers and their market channels, i.e., the factors influencing the relationship between wine producers and market intermediaries, by applying ideas taken from agency theory. We developed a conceptual model with our defined measure of agency costs as the mediator variable between multiple regressors and the firms’ financial and non-financial performance as regressions. We used the approach of Baron and Kenny to investigate whether agency costs act as a mediator variable. The data needed to test the proposed conceptual model were collected through questionnaires and contextual interviews with the Croatian wine producers (n = 124). We found that more self- reliance in the distribution process, supported by factors related to the bargaining strength, had a positive influence on wine producers’ performance. The results also support the assumption that agency costs act as a full mediator variable between a producer’s attributes and its performance.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
Ustanove:
Ekonomski fakultet, Rijeka
Citiraj ovu publikaciju:
Časopis indeksira:
- Current Contents Connect (CCC)
- Web of Science Core Collection (WoSCC)
- Science Citation Index Expanded (SCI-EXP)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus