Naslov
Artificial intelligence in tourism and hospitality – the paradigm shifth
(Artificial intelligence in tourism and hospitality – the paradigm shifth)

Autori
Gregorić, Maja

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Economic and social development (Book of Proceedings), 75th International scientific conference on economic and social development / Taheri, Babak ; Damnjanović, Aleksandar ; Bogovac, Milija - Beograd : VADEA ; Sveučilište Sjever, 2021, 337-343

Skup
75th International Scientific Conference on Economic and Social Development

Mjesto i datum
Beograd, Srbija, 02.12.2021. - 03.12.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
artificial intelligence ; chatbots ; machine learning ; robots ; tourism and hospitality industry

Sažetak
The purpose of this paper is to highlight the role and impact of artificial intelligence in tourism and hospitality. For this purpose, a systematic search of the available relevant literature in Google Scholar database was conducted. The research has shown that the influence of artificial intelligence is undeniable and that it has led to a paradigm shift in tourism and hospitality, from "business-centric" to "consumer- centric" and from "standards-driven" to "data- driven". The contribution of this study is that it discusses the application and role of artificial intelligence through practical examples and theoretical considerations. In this way, the main advantages of the application have been highlighted, but also some questions have been raised, as a starting point for future research.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA