Naslov
Sustainable Hospitality – Targeting Growth and Competitiveness

Autori
Floričić, Tamara

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo

ISBN
978-83-948507-5-3

Skup
2nd Conference Sustainable Solutions for Growth (SSG 2019)

Mjesto i datum
Wrocław, Poljska, 16.09.2019. - 17.09.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Sustainability ; resources ; hotel managers ; hospitality ; youth tourism segment

Sažetak
The paper researches the importance of sustainable hotel management for the purposes of realisation of a sustainable and responsible hospitality facility business. At the same time, it represents a research goal with the focus on the segment of youth tourists, who, as existing consumers of low- budget expenditure, are turning into DINKY, as well as the segment of conscious adult consumers in the future. The paper researches the perception of the importance of resource management, with implementation of innovative technologies by youth tourists’ related attitudes and experiences. The methodology is based on quantitative, statistical and qualitative research methods and includes analysis and survey research methods of youth tourists’ attitudes. The research was processed using the statistical methodology and techniques of creative thinking formation. The main purpose and contribution of the paper is to recognise the importance of sustainable innovative solutions in hospitality, aiming to achieve new differentiation and comparative advantage when benchmarking with standard hotels perceived by the youth population segment. The perceived attitudes could form and influence the creation and application of innovative solutions in the hospitality industry. The results and recommendations contribute to knowledge and ideas on how to combine and successfully communicate economic and marketing values of sustainable innovations supported by digital technologies. As an additional contribution, the research results point to the importance of continuous communication with the market segment of the youth population, as future consumers and direct and indirect education through various educational programmes and formation of public opinion about the importance of the perception of both positive and responsible activities and sustainable innovations.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

Napomena
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