Naslov
Marketing Determinants of Qualitative Trends in EU Tourism

Autori
Alkier Radnić, Romina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
18th Biennial International Congress Tourism & Hospitality Industry 2006: New Trends in Tourism and Hospitality Management / Ivanović, Zoran - Opatija : Fakultet za menadžment u turizmu i ugostiteljstvu Sveučilišta u Rijeci, 2006, 422-428

ISBN
953-6198-89-4

Skup
18th Biennial International Congress Tourism & Hospitality Industry 2006: New Trends in Tourism and Hospitality Management

Mjesto i datum
Opatija, Hrvatska, 03.05.2006. - 05.05.2006

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
European tourism EU ; Croatian tourism offer ; destination marketing

Sažetak
Market incentives are driving the development of tourism in Europe. New qualitative trends are evolving, and novel services and facilities are being introduced. Changes in tourist behaviour, attractions, management and policies, together with destination-based tourism are tranforming "yesterday’ s" tourism into new forms. Fuelled by fierce competition, these changes are becoming increasingly rapid and drastic, making it difficult to predict the future development of the offer. In this competitive struggle, receiving tourism countries are valorising their comparative advantages as much as possible, while minimising all negative factors. In positioning themselves in the minds of tourists and in creating an image, EU members enjoy a great advantage over destinations in non-member countries, including Croatia, which are considered minor destinations on Europe’ s fringes. Although not a EU member, Croatia has large tourism potential, aimed at approximating today’ s EU tourism trade. To keep abreast of EU tourism development, Croatia will need to apply destination marketing and destination-based tourism in defining its development trends for tourism in the future. To facilitate its integration to the European tourism offer, Croatia must apply the experiences, solutions and standards of Europe’ s advanced tourism countries. Only in this way will Croatia be able to bridge the gap between its own bland tourism offer and the diverse tourism offer of highly advanced countries.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA