Naslov
SOCIAL MEDIA MARKETING: IMPLEMENTATION OF GUERRILLA MARKETING AMONG INSTAGRAM INFLUENCERS

Autori
Buljubašić, Iva ; Nobilo, Ivana ; Jambrenčina, Ena

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, ostalo

Izvornik
MEGATRENDS AND MEDIA HOME OFFICETAINMENT / - Trnava, 2021, 366-377

ISBN
978 80 572 0183 0

Skup
International Scientific Conference Megatrends and Media: Home Officetainment

Mjesto i datum
Trnava, Slovačka, 21.04.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Guerilla Marketing. Influencer Marketing. Instagram. Social Media. Unconventionality

Sažetak
Creativity, unconventionality, rebellion, innovation and imagination are some of the closest terms we can associate with guerilla marketing. The purpose of the paper Social Media Marketing: Implementation of Guerrilla Marketing among Instagram Influencers is to present influencer marketing as a necessary marketing strategy that makes company brands more visible to a large number of people and allows their products and services to be placed on the mass market. Numerous companies are increasingly resorting to this way of advertising where they enter into partnerships with influencers whose profiles are widely visited and who will best present and display their name and their products. Doing business with influencers on Instagram has proven to be a great way to sell and promote a brand, and the closeness that influencers achieve with their followers significantly affects the way potential customers perceive a brand.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA