Naslov
Perception of online information when selecting a tourist product: differences between generations X, Y, And Z

Autori
Vrhoci, Anja ; Čuić Tanković, Ana ; Kapeš, Jelena

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
27th Cromar congress Let the masks fall - New consumers in business research / Leko Šimić, Mirna - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2021, 363-382

ISBN
978-953-253-184-8

Skup
27th CROMAR Congress Let the masks fall: New consumer in business and research (CROMAR 2021)

Mjesto i datum
Osijek, Hrvatska, 22.09.2021. - 24.09.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
ICT ; tourism product ; Generation X ; Generation Y ; Generation Z

Sažetak
Purpose: The revolution of the Internet and the advent of Web 2.0 have brought new opportunities for tourists. As this technological progress does not date far back into the past, there are groups of people who have been involved in various stages of its development and are categorized according to their ages as Generations X, Y, and Z. The aim of this paper is to address the differences and similarities of Generations X, Y, and Z in online information acceptance when selecting a tourism product. Methodology: A primary survey was conducted on a convenience sample in order to determine how different generations perceive online information when making a purchase decision. The measurement instrument, designed based on the previous literature, focuses on three main elements: habits and attitudes when buying ; collecting information during the selection of a tourist destination/product, use of social networks ; and trust in received information and purchase intentions. The set hypotheses are tested using the one-way ANOVA method. Results: The research results prove that there are no statistically significant differences between members of Generations X, Y, and Z in their attitudes towards using social networks, spreading word of mouth, using online shopping, and posting comments and reviews, while there is a statistically significant difference in choosing travel agencies. Conclusion: Due to the growing acceptance of ICT across all generations, the differences between generations have gradually blurred. Generations X and Y have more similarities, but Generation X has adapted to the Internet almost as much as the other generations.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA