Naslov
The relationship between sustainable fashion and creative industries

Autori
Holy, Mirela

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, sažetak, znanstveni

Izvornik
Book of Abstracts CFI 2021 / Holy, Mirela ; Medić, Rino - Zagreb : VERN' Grupa i Ekonomski institut Zagreb, 2021, 19-19

ISBN
978-953-8101-07-6

Skup
Creative Future Insights 2021 – Creative Industries and Experience Economy

Mjesto i datum
Zagreb, Hrvatska, 13.09.2021. - 14.09.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
sustainable fashion, creative industries, eco-design, sustainable development

Sažetak
The creative economy encompasses cultural and creative industries. In the UN documents, the creative economy is often presented as the means of sustainable transition. UNCTAD links the creative economy with sustainable development as the creative economy is based on the exploitation of ideas and human creativity rather than on the exploitation of natural resources. Creative industries include all forms of arts, crafts and design, including fashion. Due to its focus on the accelerated production and consumption of increasingly short-lived clothing products, the fashion is often considered one of the most unsustainable industries. Although the concept of sustainable fashion began to develop rapidly in the '80s and preceded the massive rise of fast fashion, many fashion critics believe that sustainable fashion is not possible, that it is an oxymoron. The cultural industries, as a precursor to the creative industries, in the '30s and '40s were negatively contextualized as a form of commodification of culture, especially within the earlier work of the Frankfurt School. Thanks to the work of the UN, this perception has changed since the ‘80s. This paper is a review paper that compares the development of sustainable fashion and creative industries. It also finds similarities and differences, discusses and interprets the role of sustainable fashion in the development of creative industries so far and predicts the possible role of sustainable fashion in the development of creative industries. This review paper uses qualitative content analysis of media publications, professional and scientific literature on sustainable fashion and creative industries. The preliminary hypothesis is that sustainable fashion will play a significant role in the future development of creative industries, especially the digitalization of fashion and ecodesign, more precisely, the hybridization of sustainable technologies and fashion.

Izvorni jezik
Engleski

Znanstvena područja
Sociologija

POVEZANOST RADA