Naslov
Designing sensory museum experiences for visitors’ emotional responses

Autori
Jelinčić, Daniela Angelina ; Šveb, Marta ; Stewart Alan E.

Izvornik
Museum management and curatorship (0964-7775) 37 (2022), 5; 513-530

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
museums ; experiences ; senses and emotions ; visual and acoustic cues ; experience design ; visitor emotional engagement

Sažetak
Engaging senses in the museum experience design enables emotional visitor responses and makes the experience more memorable. The aim of this study was to discover a potential relationship between visual and aural stimuli and emotions to provide guidelines for the design of sensory museum experiences. To do so, the study used self-report and psychophysiological measures (skin conductance rate, zygomaticus major and corrugator supercilii activity). The results indicated sound and visual stimulus to be equally accurate in inducing specific emotions on the self-report measures, while psychophysiological measures showed sound to cause higher arousal than visual stimuli for the majority of the emotions, joy to be more strongly elicited by means of sound, while sadness by visual stimuli. Guidelines for the designers of sensory museum experiences are provided at the end of the article. Future studies should try to confirm these findings on a more representative sample, using neuroimaging techniques.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Psihologija, Interdisciplinarne društvene znanosti, Etnologija i antropologija, Interdisciplinarne humanističke znanosti

POVEZANOST RADA