Naslov
Commercialization of the Female Body and Sexuality in Croatian Women's Interwar Magazines

Autori
Vida Blagojević, Mirjam

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni

Skup
Doctoral conference: New Research on Modern European History

Mjesto i datum
Southampton, Ujedinjeno Kraljevstvo, 22.05.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Nije recenziran

Ključne riječi
Female body, sexuality, consumer culture, interwar period

Sažetak
The emergence of consumer culture in the interwar period caused a change in body perception. The earlier Christian tradition celebrated the aesthetics of the soul, portraying everything bodily as sinful, suppressing the sexual side of the body. On the other hand, in consumer culture, the pressure of commercial interests and medical discourse has led to a shift from the established shameful stigma of the body, and the female body ceased being limited merely to its reproductive role. It took on the commercial role of beauty and sensuality and became the research subject of sexology, preventive medicine, and commercial sciences. In this paper, the body, gender, and sexuality will be analyzed through the prism of consumer society to show how modernization and public discussions have affected the perception and control of the female body. Moreover, the aim is to elucidate how the female magazines in the 1920s and 1930s (Naša žena/Our Woman ; Svijet/The World ; and Ženski list/Women's Journal) gave prominence to the body's appearance while popularizing it as a means of pleasure, hedonism, leisure, and self-expression. To this end, textual and visual sources found in the aforementioned magazines will be analyzed and interpreted. The focus will be put on photographs, advertising posters, and art paintings designed to present the trends, public opinion, and media coverage of popular topics related to female sexuality and the commercialization of the female body.

Izvorni jezik
Engleski

Znanstvena područja
Povijest

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