Naslov
Marketing Information Systems in the Development of Construction Facilities

Autori
Lacković, Krešimir ; Andrlić, Berislav ; Goncalves, Rodrigo Franco

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of the 4th International Conference on Recent Trends and Applications in Computer Science and Information Technology / Endrit Xhina, Klesti Hoxha - Tirana : University of Tirana, 2021, 205-210

Skup
4th International Conference on Recent Trends and Applications in Computer Science and Information Technology (CSIT 2021)

Mjesto i datum
Tirana, Albanija, 21.05.2021. - 22.05.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
marketing, development, internet, information and communication

Sažetak
In this paper, the object is research and development work in construction and the subject is the marketing information model of synergy between the research and development and information process. Based on the previous and researched possibilities provided by internet technologies, marketing information-communication process has been defined where synergy between the internet and the development process in construction is envisaged. The basic conclusion arises from a number of advantages provided by information technologies, so the synergy of marketing and development process becomes more efficient.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA