Naslov
Crisis Communication in Tourism – Example from Spain
(Crisis Communication in Tourism - Example from Spain)

Autori
Gažić, Ivana ; Gluvačević, Dejan ; Grgas, Zvonimir

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), stručni

Izvornik
Communication Management Forum 2017, Living in Crisis Mode : Time to Reconsider Definition, Meaning and Practice? : proceedings / Verhoeven, Piet ; Jugo, Damir ; Jakopović, Hrvoje ; Ciboci, Lana - Zagreb : Veleučilište Edward Bernays, 2018, 101-118

ISBN
978-953-58317-3-0

Skup
Communication Management Forum 2017 - Living in crisis mode: Time to reconsider definition, meaning and practice?

Mjesto i datum
Zagreb, Hrvatska, 12.05.2017. - 13.05.2017

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
crisis communication ; crisis ; tourism ; globalization

Sažetak
Tourism as one of the fastest growing sectors in the globalized world represents a very important economic and social resource for a large number of countries, regions and cities. Like all other sectors in the globalized world, tourism also is not invincible and immune to the crisis. Terrorist attacks, natural disasters, technological accidents and technical failures, the irresponsibility of the individual or collective, health crisis, economic crisis and political crisis can be a cause of a crisis in tourism. Considering that, in order to ease the crisis, it is necessary to be prepared in advance and to have developed methods of communication during crisis. Such thing (s) may reflect on the future activities in the tourism sector, regardless of whether we speak about tourist offices, hotels and other accommodation, social community and all other stakeholders involved in tourism. The importance of crisis communication in tourism, as well as the most common types of crises and crisis communication in tourism, is the purpose of this paper. As a reminder, Spanish tourism, as a fast growing sector, in the last 40 years until today, represents one of most the important tourist markets and areas world

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA