Naslov
Business Process Management in Tourism and Hospitality

Autori
Andrlić, Berislav ; Šostar Marko ; De Alwis Chamaru

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of International Conference "Actual problems of marketing management in conditions of innovative economic development" / - Lutsk : Faculty of Business LNTU, 2021, 25-29

Skup
International Conference: Actual problems of marketing management in conditions of innovative economic development

Mjesto i datum
Lutsk, Ukrajina, 26.03.2021

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
tourism, marketing, management

Sažetak
Hospitality is an activity that has closeness and connection with many sciences and activities, including economics, technology, geography, politics, sociology, etc. It also represents a complex market combination of related industries. Due to all the specifics, it can be said that process management in tourism is a systematic and coordinated adjustment of tourism policy and tourism strategy of the state at the local, regional, national and international levels, in order to create consumer satisfaction and make a profit. In this regard, some of the management systems used in this process will be proposed – CRM (Customer Relationship Management).

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA