Pregled bibliografske jedinice broj: 1119018
STUDENTS’ CONTRIBUTIONS TO RESEARCH ON ADVERTISING AND MARKETING COMMUNICATION ETHICS IN CROATIA
STUDENTS’ CONTRIBUTIONS TO RESEARCH ON ADVERTISING AND MARKETING COMMUNICATION ETHICS IN CROATIA // Oeconomicus, Ožujak (2021), 16; 25-34 (međunarodna recenzija, članak, znanstveni)
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Naslov
STUDENTS’ CONTRIBUTIONS TO RESEARCH ON
ADVERTISING AND MARKETING COMMUNICATION ETHICS
IN CROATIA
(STUDENTS’ CONTRIBUTIONS TO RESEARCH ON ADVERTISING
AND MARKETING COMMUNICATION ETHICS IN CROATIA)
Autori
Babić, Tihana ; Pervan, Dorija
Izvornik
Oeconomicus (1849-9686) Ožujak
(2021), 16;
25-34
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
business ethics ; advertising ; marketing communication ; ethics in advertising, ethics in marketing communication
Sažetak
This paper describes advertising and marketing communication, their primary goals, and explains the position of ethics in the stated field. In the central part of the paper, ethical issues in marketing are presented as well as ethical dilemmas that arise in advertising and marketing communication. The paper also explains the role of the HURA Advertising and Marketing Communication Code, which brings us standards and rules to be followed in marketing communication. Finally, the paper presents an overview of Students' Research on Advertising and Marketing Communications Ethics in Croatia during the period from 2015 to 2020.
Izvorni jezik
Engleski
Znanstvena područja
Interdisciplinarne društvene znanosti, Interdisciplinarne humanističke znanosti
