Pregled bibliografske jedinice broj: 11167
Introduction of marketing concept in the labour market policy in transition
Introduction of marketing concept in the labour market policy in transition // Enterprise in transition : proceedings / Goić, Srećko (ur.).
Split: DAAAM International Vienna, 1997. str. 589-594 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
Introduction of marketing concept in the labour market policy in transition
Autori
Mrnjavac, Željko
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Enterprise in transition : proceedings
/ Goić, Srećko - Split : DAAAM International Vienna, 1997, 589-594
Skup
Second International Conference on Enterprise in Transition
Mjesto i datum
Brela, Hrvatska; Split, Hrvatska, 22.05.1997. - 24.05.1997
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
marketing; labour market policy; transition
Sažetak
The primary visible characteristic of transition is a large growth of the number of unemployed workers and troublesomeness of their reintroduction in the economic processes. Labour market policy in favour of disadvantaged groups, which should not be organised as a government act, can be viewed as an exchange process with enterprises. Because of that labour market policy can and should learn from marketing concept already common in market behaviour of enterprises.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
POVEZANOST RADA
