Naslov
Relationship between Impulsivity, Value Orientations and Impulsive Buying

Autori
Sokić, Katarina ; Korkut, Darija ; Šestanović, Aljoša

Izvornik
Managing global transitions (1581-6311) 18 (2020), 3; 195-210

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, ostalo

Ključne riječi
impulsivity, value orientations, impulsive buying

Sažetak
The aim of this study was to examine the role of impulsivity and value orientations in impulsive buying on a convenience sample from the City of Zagreb (N = 220, 44% male), ages ranged from 20 to 55 years (mage = 26.07, sd = 7.14). A Barratt impulsivity scale, Buying Impulsivity Scale, and Value Orientation Scale was administered. The result showed that impulsive buying is associated with attention, motor and non-planning impulsivity. Also, the results have revealed a positive association between impulsive buying tendencies and hedonistic value orientation. Hierarchical regression analysis showed that motor and non-planning impulsivity, but not attention impulsivity, positively predict impulsive buying tendencies. Additionally, impulsivity and value orientations explained 35 of the variance in impulsive buying tendencies. The results suggest that impulsive buying behavior is primarily associated with a hedonistic value orientation.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Psihologija

POVEZANOST RADA