Pregled bibliografske jedinice broj: 1111425
Digital Video Generation and their Viewing Habits: Content and Gender Identity
Digital Video Generation and their Viewing Habits: Content and Gender Identity // Movements – European Realities: New Developing Trends / Oraić Tolić, Dubravka ; Bestvina Bukvić, Ivana ; Đurđević Babić, Ivana ; Ileš, Tatjana ; Gomez Lopez, Jacinto ; Mendelová, Dáša ; Burkad, Michel ; Nedzinskaite, Rasa ; Saldago Santamaria, Maria Carmen ; Pavić, Željko ; Ribeiro Basilio de Pinho, Maria Inės ; Višńovský, Ján (ur.).
Osijek: Akademija za umjetnost i kulturu Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2021. str. 215-228 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1111425 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Digital Video Generation and their Viewing Habits:
Content and Gender Identity
Autori
Čerepinko, Darijo ; Bagarić, Željka ; Dujić, Lidija
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Movements – European Realities: New Developing Trends
/ Oraić Tolić, Dubravka ; Bestvina Bukvić, Ivana ; Đurđević Babić, Ivana ; Ileš, Tatjana ; Gomez Lopez, Jacinto ; Mendelová, Dáša ; Burkad, Michel ; Nedzinskaite, Rasa ; Saldago Santamaria, Maria Carmen ; Pavić, Željko ; Ribeiro Basilio de Pinho, Maria Inės ; Višńovský, Ján - Osijek : Akademija za umjetnost i kulturu Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2021, 215-228
Skup
4. međunarodni znanstveni skup: Europski realiteti – kretanja = 4th International Scientific Conference: European Realities – Movements
Mjesto i datum
Osijek, Hrvatska, 12.12.2019. - 13.12.2019
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
digital video ; gender ; Generations Y & Z ; viewing habits
Sažetak
Just as many other Millennial traits, media consumption habits of Generations Y (and Z) are widely examined and partially blamed for the decline of traditional media. In this paper, based on uses and generation research perspective, authors provide data of video viewing and news consuming habits of the tech savvy and digitally native generations and cross tabulate their results with their gender identity in order to see if there are any differences in content consummation of Gen Y and Gen Z cohorts considering the respondents’ gender identity. The purposely chosen sample consisted of 126 technologically knowledgeable and oriented members of the surveyed generations, whose responses are compared to the previous gender-related research results. Our results show that technology acceptance does not significantly differ concerning the respondents’ gender identity, but that there is a significant difference in gender- oriented appeal of consumed content.
Izvorni jezik
Engleski
Znanstvena područja
Informacijske i komunikacijske znanosti
POVEZANOST RADA
Projekti:
NadSve-Sveučilište Sjever-UNIN-DRUŠ-20-1-12 - Nastavak razvijanja interkulturalne kompetencije i vještina kumuniciranja s ranjivim skupinama (Čerepinko, Darijo, NadSve ) ( CroRIS)
Ustanove:
Sveučilište Sjever, Koprivnica
