Naslov
TOURIST EVALUATION OF THE EVENTS OF TOWN OF KARLOVAC ACCORDING TO VISITORS' EXPERIENCES

Autori
Varičak, Ivana ; Vitner Marković, Silvija ; Žokvić, Mihovil

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
INTERNATIONAL SCIENTIFIC SYMPOSIUM REGION, ENTREPRENEURSHIP, DEVELOPMENT - RED 2020 / Šimić Leko, Mirna ; Crnković, Boris - Osijek : Ekonomski fakultet Sveučilišta Josipa Jurja Strossmayera u Osijeku, 2020, 498-507

Skup
9th International Scientific Symposium Region, Entrepreneurship, Development 2020 (RED 2020)

Mjesto i datum
Osijek, Hrvatska, 04.06.2020. - 05.06.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Event ; Visitors ; Subjective factors ; Objective factors ; Visitor satisfaction

Sažetak
In the scientific and professional literature, certain elements have been defined by which the "value" of events can be estimated. Event managers should not be satisfied solely with supply related information (physical factors), they should also take into account demand-side data (subjective factors) that imply the experience of the event visitor. The effectiveness of the tourist valorisation of events depends on the prior research of visitors' perceptions and their preferences in the selection of each event and related contents. The subject of this paper is the tourist valorisation of four events of the town of Karlovac (Spring Promenades, The Bonfire of Karlovac, Balloon Festival, Beer Festival, Advent) that were held during 2019 according to the subjective factors of valorisation. The aim of the paper is to evaluate the value and growth potential of four events of the town of Karlovac in 2019 according to subjective factors of valorisation (visitor experience). A descriptive research of the attitudes of visitors of five events of the town of Karlovac was conducted on an intentional sample of 1167 visitors in the period from 28th of April to 23rd of December 2019. An interview method was used to examine visitors' attitudes. Descriptive statistics was used to describe the level of visitor satisfaction with certain contents of events. The results of this research seek to expose the subjective aspect of the value of the events for visitors. The authors also want to evaluate the growth potential of the above mentioned events based on the findings of visitor satisfaction. The results of this research benefit those entities that manage the organization of various events for the purpose of improving the quality of services, as well as for the full gradation of events according to objective (physical resources) and subjective factors (visitor satisfaction) at the same time. The entities that manage the organization of events combine objective factors with the subjective experiences of visitors. They conduct research of visitors' attitudes in order to determine the proper life cycle stage and sustainability of the event. They also can create a valorisation model for each type of event that will more precisely define the evaluation factors and criteria with respect to the specifics of each event.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Interdisciplinarne društvene znanosti

Napomena
Istraživanje je provedeno u suradnji s Turističkom
zajednicom grada Karlovca.

POVEZANOST RADA