Naslov
Towards Better Understanding of Electronic Music Festivals Motivation

Autori
Ferjanić Hodak, Danijela ; Belošević, Goran ; Vlahov, Antonio

Izvornik
Zagreb international review of economics & business (1331-5609) 23 (2020), 2; 141-154

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
event tourism ; electronic music ; electronic music festivals ; motivation

Sažetak
Electronic music festivals became one of the most successful forms of tourism for young adults. In the paper, authors aimed to explored the motivation and the perception of the potential visitors of electronic music festivals in Croatia and to identify the key dimensions of electronic music festivals. Instrument used for the primary research was a structured on-line questionnaire distributed among students of the University of Zagreb. In total, 350 questionnaires were collected and analyzed. Factor analyses resulted with three factors concerning motivation (music and fun, travel, socialization). Motives with the highest mean value are closely related with the core of electronic music festival offer, but other motives should not be neglected. Paper provides several recommendations for the improvement of electronic music festival offer and suggest the direction and possibilities for the future research.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA