Naslov
Stakeholders' Perceptions toward Tourism Development in a Rural Destination: A Case Study from Croatia

Autori
Buljan, Borna ; Vidić, Gabrijela ; Klarin, Tomislav

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Proceedings of FEB Zagreb 11th International Odyssey Conference on Economics and Business / Šimurina, Jurica ; Načinović Braje, Ivana ; Pavić, Ivana - Zagreb : Ekonomski fakultet Sveučilišta u Zagrebu, 2020, 781-792

Skup
11th International Odyssey Conference on Economics and Business

Mjesto i datum
Online, 16.06.2020. - 20.06.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
Rural tourism destination, tourism development, stakeholders, Croatia

Sažetak
One of the main preconditions for a sustainable and successful tourism development is the involvement of all destination stakeholders. Their attitude regarding different aspects of destination development, as well as the perception of their role in it is very important, as it is very much influencing their direct or indirect involvement in tourism activities. Therefore, it is crucial to include different destination stakeholders from the very beginning in the process of tourism planning. The aim of this paper is to analyze how different stakeholders involved in tourism activities in rural destinations perceive the tourism development of their destination. The destination Ravni kotari was taken as a case study. This area is a rural tourism destination in the hinterland of Zadar region in Croatia and it is just at the beginning of tourism development. Therefore, it is very important to investigate how different stakeholders, who are part of the tourism offer and actively participate in tourism activities, perceive the current state and further tourism development of the destination. So, the main goal is rather to determine the future direction of the tourism development of a rural tourism destination than to evaluate the impact of tourism on the local community. The research was conducted by using a qualitative research method. A focus group with eleven different stakeholders involved in tourism activities in Ravni kotari was organized in order to collect some in-depth information about their attitudes and perceptions toward tourism development of the destination. The results showed a positive stakeholder's attitude regarding tourism development and their willingness to participate in it. On the other hand, it was determined that the different stakeholders who are involved in different activities (agriculture, hospitality, culture, etc.) perceive similar challenges regarding the destination development. Based on the information gained from the focus group, some guidelines for the further tourism development of the destination were defined.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA