Naslov
Marketing Approach to Encourage Volunteering

Autori
Trstenjak, Mirjana, Bujan, Ivana, Kos, Andrijana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Zbornik radova 3. znanstvene konference z mednarodno udeležbo-Management, izobraževanja in turizem / - Koper : Univerza na Primorskem, 2011, 1974-1979

ISBN
978-964-6469-59-3

Skup
3. znanstvena konferenca z mednarodno udeležbo- Management, izobraževanja in turizem

Mjesto i datum
Portorož, Slovenija, 20.10.2011. - 21.10.2011

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
nonprofit marketing, volunteers, donors, marketing activities

Sažetak
Volunteering is regulated by law which defines the goals of volunteering. The problem of many nonprofit organizations and associations is the number of active volunteers which would be willing to devote free time for general welfare and volunteering. On the other hand, important factors for the functioning of organizations are necessary financial resources that should be attracted in the form of donations from potential donors. Marketing tools that can be used to encourage volunteering are promotional activities that help in developing the volunteering anlture of the society, like organized debates and ads of the mass media. On the other hand, advertising, personal contact qnd distribution can be used to attract donors

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA