Naslov
Effects of visual stimuli from media on the perception of dentofacial esthetics

Autori
Lauš, Iva ; Kovačević Pavičić, Daniela ; Brumini, Martina ; Perković, Vjera ; Pavlić, Andrej ; Špalj, Stjepan

Izvornik
Acta stomatologica Croatica (0001-7019) 54 (2020), 3; 283-293

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Advertisement ; Dental Esthetics ; Visual Perception ; Malocclusion ; Personality

Sažetak
Objectives: The study explored whether television commercials change the perception of one’s own dentofacial attractiveness and to identify if it is influenced by personality traits. Material and methods: The sample included 83 participants, aged 19-27 years. The experimental group (N=42) watched commercials portraying famous young individuals with high smile esthetics, bright teeth and no visible malocclusions, while the control group (N=41) watched neutral commercials (without people or visible teeth). The perception of subjects` own orofacial esthetics and its psychosocial effects were assessed a month before the exposure and immediately after it. The subjects` malocclusion severity and personality characteristics (extraversion, conscientiousness, agreeableness, neuroticism, intellect, self- esteem and perfectionism) were assessed. Results: In their second report, respondents were inclined to report less psychosocial impacts with small differences (ranging from 0-3 scalar points on average) and less significant in the active group compared to neutral group (2 out of 7 vs. 5 out of 7 aspects). Types of visual stimuli were a significant predictor only of changes pertaining to psychological impact of dental esthetics (p=0.045 ; r=0.221). The intellect moderated perception of smile esthetics, after having been exposed to commercials, accentuated beautiful smiles as a suppressor (ΔR2=0.076 ; p=0.005 ; total model R2=0.347 ; p=0.033). In subjects with higher cognitive abilities, an increase in the self- perceived malocclusion level induced a smaller decrease in psychological impact of dental esthetics as compared to those with lower intellect. Conclusion: Psychosocial influences of malocclusion are not stable and tend to decrease during time. However, the exposure to a high smile esthetic of other individuals can inhibit that process in persons with more severe malocclusion and higher cognitive abilities.

Izvorni jezik
Hrvatski, engleski

Znanstvena područja
Dentalna medicina

Napomena
The study was supported by the University of Rijeka
grants No. 13.06.2.1.53. and uniri-biomed-18-22.

POVEZANOST RADA