Pregled bibliografske jedinice broj: 1077237
The impact of AI on disintermediation processes in the tourism industry
The impact of AI on disintermediation processes in the tourism industry // Handbook of Research on Applied AI for International Business and Marketing Applications / Christiansen, Bryan ; Škrinjarić, Tihana (ur.).
Hershey (PA): IGI Global, 2020. str. 96-115
CROSBI ID: 1077237 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
The impact of AI on disintermediation processes
in the tourism industry
Autori
Damoska Sekuloska, Jovanka ; Erceg, Aleksandar
Vrsta, podvrsta i kategorija rada
Poglavlja u knjigama, znanstveni
Knjiga
Handbook of Research on Applied AI for International Business and Marketing Applications
Urednik/ci
Christiansen, Bryan ; Škrinjarić, Tihana
Izdavač
IGI Global
Grad
Hershey (PA)
Godina
2020
Raspon stranica
96-115
ISBN
9781799850779
Ključne riječi
Artificial Intelligence, Technology, Tools, Tourism, Marketing Mix, Value Chain
Sažetak
As an innovative technology, artificial intelligence (AI) leads to disruption and automation of almost every process and business model in almost any industry today. AI contributes to the process of disintermediation of value chains resulting in shrinking the producer-customer links. The chapter examines the influence of AI on disintermediation in the tourism industry. It investigates the changes and transformation of the value creation process and marketing in the tourism industry affected by AI technology. AI could transform and revolutionize every segment of the tourism industry. Thus, it can make tourism more efficient, with new value-added customer services. AI is considered an enabling tool for the creation of the so-called “smart tourism” as a new age of tourism development. As a digital tool, AI enables the tourism industry to get insight into the customer, understand tourist profiles and provide consumers with personalized and niche travel experiences.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
