Pregled bibliografske jedinice broj: 1069084
Effects of US-based franchising in the developing world: a middle-eastern consumer perspective
Effects of US-based franchising in the developing world: a middle-eastern consumer perspective // Journal of Consumer Behaviour, 9 (2010), 1; n/a-n/a doi:10.1002/cb.289 (međunarodna recenzija, članak, znanstveni)
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Naslov
Effects of US-based franchising in the developing world: a middle-eastern consumer perspective
Autori
Grünhagen, Marko ; Witte, Carl L. ; Pryor, Susie
Izvornik
Journal of Consumer Behaviour (1472-0817) 9
(2010), 1;
N/a-n/a
Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni
Ključne riječi
Franchising, International, Egypt, Middle East
Sažetak
This paper investigates the impact of US‐based franchising in the Middle Eastern context of Egypt. In a review of the franchise literature, micro‐ and macro‐level effects are identified and categorized across social, economic, cultural, political, and marketplace dimensions. A qualitative analysis using focus groups of Middle Eastern consumers was conducted. Clear evidence of “consumer agency” as a transformative force in the globalization process is revealed. In addition to confirming consumer agency findings from previous research, this study also indicates a sequential progression of product adoption over time along Eckhardt and Mahi's (2004) consumer agency categories. Managerial and theoretical implications are discussed.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
Citiraj ovu publikaciju:
Časopis indeksira:
- Web of Science Core Collection (WoSCC)
- Social Science Citation Index (SSCI)
- SCI-EXP, SSCI i/ili A&HCI
- Scopus
