Naslov
What makes luxury holiday rentals so desirable? – The importance of understanding the demand for luxury tourism services

Autori
Cerović, Marta ; Pavia, Nadia ; Floričić, Tamara

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
Innovation management, entrepreneurship and sustainability (IMES 2020) / Dvouletý, Ondřej ; Lukeš, Martin ; Mísař, Jan - Prag : Vysoká škola ekonomická v Praze, Nakladatelství Oeconomica, 2020, 46-59

ISBN
978-80-245-2378-1

Skup
Innovation Management, Entrepreneurship and Sustainability

Mjesto i datum
Prag, Češka Republika, 28.06.2020. - 29.06.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
holiday rentals ; luxury villas ; luxury accommodation ; luxury services and facilities

Sažetak
Purpose: The aim of the paper is to research the main aspects of tourist demand for luxury accommodation facilities with the focus on holiday rentals and to determine what are the factors that diverse standard from luxury services and facilities in tourism market. Design/methodology/approach: The scientific research was conducted in December 2019 using a semi-structured interview with representatives of five travel agencies in Istria, specialised in luxury holiday rentals. They are recognised as reliable respondents who could evaluate and propose innovations for luxury accommodation. The interview consisted of three parts that explored: respondents’ data that ensured sample qualification, main characteristics of holiday rentals and destination and the importance of specific tangible and intangible attributes that all together lead to innovative solutions for luxury services in holiday rentals. Findings: The results of the research point to the importance of innovation in designing luxury accommodation services, which implies the optimal combination of tangible and intangible elements of quality. The increased importance of experiential value in tourism services indicates that active participation of all stakeholders involved in the design of luxury services is needed, both at operational and strategic levels. Research/practical implications: The conclusions obtained can be used as guidelines for the future development and innovation of luxury accommodation services in holiday rentals. The research results may be useful for owners or managers of luxury holiday rentals, entrepreneurs dealing with luxury services in tourism and destination management. Originality/value: The paper makes a valuable contribution to the scarce body of existing scientific knowledge focused on luxury services in tourism and represents one of the few studies on luxury holiday rentals, thus it contributes to the development of the science and the profession. The paper proposes innovative solutions in the field of SME for further development of this specific form of accommodation.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA