Pregled bibliografske jedinice broj: 1067788
Implementation of design culture and strategy into the Croatian wood sector.
Implementation of design culture and strategy into the Croatian wood sector. // Materijali XX sesji naukowej Badania dla Meblarstwa / Smardzewski, Jerzy (ur.).
Poznań: Katedra Meblarstwa Akademii Rozniczej im. Augusta Cieszkowskiego w Poznaniu, 2007. str. 41-54 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
CROSBI ID: 1067788 Za ispravke kontaktirajte CROSBI podršku putem web obrasca
Naslov
Implementation of design culture and strategy into
the Croatian wood sector.
Autori
Grbac, Ivica ; Domljan, Danijela ; Ojurović, Renata
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
Materijali XX sesji naukowej Badania dla Meblarstwa
/ Smardzewski, Jerzy - Poznań : Katedra Meblarstwa Akademii Rozniczej im. Augusta Cieszkowskiego w Poznaniu, 2007, 41-54
ISBN
978-83-89887-89-4
Skup
Materijali XX sesji naukowej Badania dla Meblarstwa
Mjesto i datum
Poznań, Poljska, 21.10.2016
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Croatian wood sector, globalization, megatrends, design, strategy
Sažetak
Design and innovation have come into the focus of almost every industry, because turning a “simple product into a successful business” can only be brought about by a combination of design and innovation. Design can contribute to the system of innovation through finding new ways of working, creating new research and development-research projects and through training experts of a new orientation. Design slowly but surely converges with a broad aspect of industries and technologies and creates products, services and production innovations through interdisciplinary collaboration ; improves quality, competitiveness and demand and thus promotes economic growth and employment. The wood sector of the Republic of Croatia must view design as part of the business strategy and as its support ; as a factor in the development of consumer-oriented, marketing-driven products. Customized and consumer-oriented products and services can only be achieved by linking design to research and development and commercialization at different stages of the value chain. Marketing, public relations and price reductions can help in the short term, but investing in design and innovation of the highest quality is what is really needed in the future. Without that, Croatian industries are losing the marketing battle with sophisticated foreign brands and keeping pace with innovation.
Izvorni jezik
Engleski
Znanstvena područja
Drvna tehnologija, Dizajn
POVEZANOST RADA
Ustanove:
Fakultet šumarstva i drvne tehnologije
