Naslov
Customer profile identification in IT service development

Autori
Mekovec, Renata ; Pažur Aničić, Katarina

Vrsta, podvrsta i kategorija rada
Sažeci sa skupova, neobjavljeni rad, znanstveni

Izvornik
Proceedings of EDULEARN20 Conference / Gomez Chova, L. ; Lopez Martinez, A. ; Candel Torres, I - : International Academy of Technology, Education and Development (IATED), 2020, 8077-8082

ISBN
9788409179794

Skup
12th International Conference on Education and New Learning Technologies (EDULEARN20)

Mjesto i datum
Online, 06.07.2020. - 07.07.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
IT service development, customer profile, persona

Sažetak
As information service production is performed in short bursts, conventional approaches frequently do not have enough time to produce good user experience (UX). Lean UX and other types of UX both share the same aim in mind: to reach a better user interface. Typical questions that should be addressed in the UX sketching concept of the service may include: Who are our users? For what is the product used? When is it used? What situations is it used in? What will be the most important functionality? What’s the biggest risk to product delivery? As opposed to designing products, services, and solutions based upon the preferences of the design team preferences, it has become standard practice to collate research and personify certain trends and patterns in the data as personas. Personas are fictional characters, created based upon research in order to represent the different user types that might use service, product, site, or brand in a similar way. Creating personas can help to understand users’ needs, experiences, behaviours and goals. This article presents the use of simulation method in teaching students basic concepts of IT service development, focusing specifically on defining customer profiles. The students were “acting” the employers of IT firm that is to develop new mobile, web or desktop application. One of the case study was to define characteristics of customer which will be using this application. Students/employers were invited to use various methods to describe customer profile as well as customer requirements.

Izvorni jezik
Engleski

Znanstvena područja
Informacijske i komunikacijske znanosti

POVEZANOST RADA