Naslov
Digital transformation as a process of using digital technologies for monitoring and designing the user experience

Autori
Radoš, Ivan ; Babić, Tihana

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
MIPRO 2020 : 43rd International Convention : Proceedings / Skala, Karolj - Opatija : Hrvatska udruga za informacijsku i komunikacijsku tehnologiju, elektroniku i mikroelektroniku - MIPRO, 2020, 956-961

Skup
43rd International Convention on Information and Communication Technology, Electronics and Microelectronics (MIPRO 2020)

Mjesto i datum
Opatija, Hrvatska, 28.09.2020. - 02.10.2020

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
consumer behavior ; consumption ; digitization ; property transfer ; personal vehicles

Sažetak
Digitization made possible businesses to monitor consumer habits to adjust their business activities to increase sales and competitiveness of their company. The focus of this research is the influence of age and gender on the transfer of personal vehicle ownership in the Republic of Croatia in 2019 and the representation of brands in these transfers. The first part of the paper discusses the theoretical aspects of digital business transformation and the possibility of using digital technologies in monitoring consumer behavior and improving customer experience. The central part of the paper presents the results of the research. The results show that the transfer of personal vehicles is mostly made by men and by age group 30 to 39 years. In total, the most represented brand in the transfer is Volkswagen, both for men and women. In the concluding part of the paper, the key research results are summarized, which companies dealing with motor vehicle transfer can use to improve the digital transformation of their companies by designing improved customer experience of their users.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija, Informacijske i komunikacijske znanosti, Interdisciplinarne društvene znanosti, Interdisciplinarne humanističke znanosti, Obrazovne znanosti (psihologija odgoja i obrazovanja, sociologija obrazovanja, politologija obrazovanja, ekonomika obrazovanja, antropologija obrazovanja, neuroznanost i rano učenje, pedagoške discipline)

POVEZANOST RADA