Naslov
Managing internal communication: How the choice of channels affects internal communication satisfaction

Autori
Tkalac Verčič, Ana ; Špoljarić, Anja

Izvornik
Public relations review (0363-8111) 46 (2020), 3; 101926, 7

Vrsta, podvrsta i kategorija rada
Radovi u časopisima, članak, znanstveni

Ključne riječi
Internal communication ; Internal communication channels ; Internal communication satisfaction ; Media richness theory

Sažetak
As the environment of internal communication is continually changing for a multitude of reasons, especially new technologies, organizations have to adapt fast in their attempts to reach their employees. When deciding on the type of channel to use, internal communication managers should be aware of their employees’ preferences. The purpose of this study is to identify how the choice of internal communication media affects internal communication satisfaction. In order to explore this relationship further, we conducted an analysis of the most commonly used internal communication channels in ten large corporations and linked the results to employees’ satisfaction and media choice. By expanding the knowledge on preferred communication channels, we are hoping to provide some insight for better management of internal communication.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA