Naslov
BUSINESS TO CUSTOMER (B2C) E – COMMERCE IN EU AND REPUBLIC OF CROATIA

Autori
Mrvica Mađarac, Sandra ; Piroš, Marina

Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni

Izvornik
EMAN 2019 / Bevanda, Vuk - Beograd : Association of Economists and Managers of the Balkans - Udekom Balkans, 2019, 85-95

ISBN
978-86-80194-17-2

Skup
3rd International Scientific Conference on Economics and Management (EMAN 2019)

Mjesto i datum
Ljubljana, Slovenija, 28.03.2019

Vrsta sudjelovanja
Predavanje

Vrsta recenzije
Međunarodna recenzija

Ključne riječi
internet commerce, B2C e- trade , EU, Republic of Croatia
(ternet commerce, B2C e- trade , EU, Republic of Croatia)

Sažetak
Internet commerce has experienced a major growth in the EU and Republic of Croatia during the last decades: it is a product of a digital age and because of its ease of use and low cost, it has become available to a large number of companies and individual buyers with a growing tendency. Internet commerce focuses on customer requirements, creates new business models, simplifies the sales-purchasing process, and as a result of globalization, provides a huge market. The EU has recognized the importance and profitability of the Internet trade, therefore is has adopted a legal framework, strategy and operational objectives for its further development. This paper presents and analyzes the growth of Internet commerce and its application in individual member states through the use of the Eurostat data. In this paper, we’ve approached to the the concept and advantages of Internet commerce, and we’ve shown and analyzed the B2C e- trade in the EU and Republic of Croatia, i.e. its market segments and the behaviour of its consumers. The research results has shown the high growth of internet commerce in the EU, prospects of further development, and a market segment that mostly have been using Internet commerce is the active and highly educated population.

Izvorni jezik
Engleski

Znanstvena područja
Ekonomija

POVEZANOST RADA