Pregled bibliografske jedinice broj: 1056515
The Impact of Turkish Series on Turkey's Image: Evidence from Eastern Europe
The Impact of Turkish Series on Turkey's Image: Evidence from Eastern Europe // 15th Eurasia Business and Economics Society (EBES) Conference, Entrepreneurship, Business and Economics, vol. 1. of the Eurasian Studies in Business and Economics / Mehmet, Huseyin Bilgin ; Hakan, Danis (ur.).
Cham: Springer, 2016. str. 565-578 doi:10.1007/978-3-319-27570-3_43 (predavanje, međunarodna recenzija, cjeloviti rad (in extenso), znanstveni)
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Naslov
The Impact of Turkish Series on Turkey's Image:
Evidence from Eastern Europe
Autori
Bilgin, Mehmet Huseyin ; Demir, Ender ; Labaš, Davor
Vrsta, podvrsta i kategorija rada
Radovi u zbornicima skupova, cjeloviti rad (in extenso), znanstveni
Izvornik
15th Eurasia Business and Economics Society (EBES) Conference, Entrepreneurship, Business and Economics, vol. 1. of the Eurasian Studies in Business and Economics
/ Mehmet, Huseyin Bilgin ; Hakan, Danis - Cham : Springer, 2016, 565-578
ISBN
978-3-319-27569-7
Skup
15th Eurasia Business and Economics Society (EBES) Conference, Entrepreneurship, Business and Economics
Mjesto i datum
Lisabon, Portugal, 08.01.2015. - 10.01.2015
Vrsta sudjelovanja
Predavanje
Vrsta recenzije
Međunarodna recenzija
Ključne riječi
Turkey ; TV series ; Eastern Europe ; Tourism
Sažetak
Tourism has been one of the fasting growing sectors in Turkey. Turkey is the 6th most popular tourist destination in the world, attracting around 40 million tourists in 2014. The popularity of Turkish television series has skyrocketed in the last decade not only in Turkey but also in many countries especially in Middle Eastern and southern European countries. Turkish TV series serve not only as an export item. TV series also boost the tourism. Moreover, Turkish TV series is an aspect of soft power of Turkey. Therefore, Turkish TV series have various effects in social, economic, tourism, and political aspects.We examine the impact of Turkish TV series in terms of perception, tourism and product preferences in four Eastern European Countries namely Macedonia, Croatia, Bulgaria, and Serbia. For this purpose, survey is conducted by GFK company to 200 (100 male/100 female) university students and 300 (150 male/150 female) non-students in each capital city of those countries. According to survey findings, majority of respondents know at a Turkish TV series. Followers of Turkish TV series has more (less) positive (negative) thoughts about Turkey compared to non-followers. Also, Turkish TV series increases the publicity of Turkey in those countries. While we find a positive effect on tourism destination choice while there is no effect of Turkish TV series on Turkish product purchase behavior.
Izvorni jezik
Engleski
Znanstvena područja
Ekonomija
